Michalina Maka Longo

I’m a strategy and intelligence consultant with 15+ years of experience helping companies grow with clarity and intention. My work blends competitive intelligence, strategic planning, consumer insights, and business performance analysis—built across roles in consulting, manufacturing, and brand leadership.

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I began my career in London at a boutique intelligence consultancy, working with global brands and quickly advancing from analyst to project manager. I later spent six years at a leading U.S. decorative plumbing manufacturer, where I gained deep expertise in the kitchen & bath and home improvement industries, water sustainability, and consumer behavior.

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From there, I supported a fast-growing home improvement and real estate research & consulting firm as a VP of Growth Strategies guiding their path forward in a competitive, data-driven space. I also served as Director of Business & Competitive Intelligence for a Washington State wine producer, advising the executive team on product innovation and portfolio strategy.

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Along the way, I’ve built competitive intelligence functions from the ground up at three organizations—developing tools, frameworks, and insight programs that continue to deliver value.

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Today, I consult independently and in partnership with seasoned consumer insights experts— experienced CPG leaders with deep expertise in brand strategy, shopper behavior, and innovation. Together, we bring a practical, insight-led approach to growth. 

 

At Thrive Intel, we help teams cut through the noise, align on what matters, and make confident, well-informed decisions.