Services
Whether you need a fractional insights executive for ongoing strategic support or a sharp, targeted partner for a single project, we bring structure to ambiguity and clarity to complexity—so you can make smarter decisions, faster.
Competitive Intelligence
We uncover the dynamics shaping your category—from competitor moves to whitespace—and help you chart a path forward.
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Market landscape scans
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Competitor deep-dives
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Capability benchmarking
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White space identification
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Strategic implication mapping
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War gaming & scenario plans
Business Intelligence & Planning
We connect the dots between data, goals, and performance—so you can make confident, forward-looking decisions.
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Business & market diagnostics
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Strategic prioritization support
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KPI frameworks & measures
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Dashboarding & storytelling
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Knowledge management systems & enablement
Consumer & Context
We track macro shifts, market signals, and consumer behaviors to help teams stay relevant and resilient.
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Consumer segmentation
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Consumer sentiment
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Macro & category trends
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Emerging consumer signals
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Trend implication workshops​
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Innovation & disruption scans
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Local marketing support
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Small bus. marketing calendars
Industries We Serve
We work across consumer-centric sectors, with particular experience in:
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Consumer Products & CPG – Food, beverage, wellness, and beauty brands
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Alcoholic Beverages – Wine, spirits, and emerging non-alc alternatives
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Home & Building Products – Kitchen, bath, and home improvement brands
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Hospitality & Lifestyle – Hotels, restaurants, and lifestyle experiences​
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Don’t see yours listed? No problem. We love learning fast!
My Philosophy
Turn instinct into insight—and insight into action.
I believe smart growth happens when data and intuition work together. Too often, strategic decisions lean on charismatic storytelling or untested instinct — without pressure-testing against real-world evidence. That’s where I come in.
My work brings structure to ambiguity and clarity to complexity. I help businesses ground their hunches in hard data, validate the stories they hear, and act with confidence — not just conviction.